A web standards audit of 105 Australian Government web sites, December 2006





Gavin Dispain

Web site manager, Department of the Environment and Heritage
Organiser, Canberra Web Standards Group

What are web standards?

The web standards audit

This audit is a repeat and expansion of a 2005 audit of 89 Australian Government web sites presented to an AGIMO Content Management CoP, 12 December 2005

Portfolios

Environment 23   Employment 3
Finance 15   Families 3
Attorney-General 10   Industry 3
Agriculture 8   Education 2
Communications 7   Health 2
Defence 7   Immigration 2
Prime Minister 7   Parliament 2
Transport 5   Foreign 1
Treasury 5   Total web sites 105

Courts were the only portfolio not audited

Web sites

  • only .gov.au web sites
    • no government run .csiro, .edu, .net, .org etc web sites
  • only domain level web sites
    • no sub-domains, e.g. audit.deh.gov.au
    • no sub-sites, e.g. daff.gov.au/aqis

Web sites (continued)

  • focused on
    • major web sites (visitor traffic or brand awareness)
    • web sites managed by Canberra WSG members
    • Environment and Heritage Portfolio web sites
    • AGIMO web sites
    • departmental web sites, except for the PM and the SMOS

Audit tools - home page analysis

  • http://www.visionaustralia.org.au/ais
    • http://validator.w3.org
    • http://jigsaw.w3.org/css-validator
    • http://webxact.watchfire.com
    • http://www.websiteoptimization.com/services/analyze
  • http://www.agimo.gov.au/branding
    • http://www.agimo.gov.au/branding/cue

Audit tools - web site analysis

These companies generously offered their time and services for the audit

They are also offering complimentary reports or the chance to win their services

  • http://www.maxamine.com
  • http://www.texttrustaustralia.com
  • http://www.hitwise.com.au

Disclaimer

Australian Government CUE

Developing a consistent user experience is a strong theme of the 2006 e-Government strategy

A CUE will improve web site functionality and the experience had by visitors

AGIMO recommends that the following appear on all Australian Government web pages (links ideally as HTML lists)

2006 e-Government strategy, responsive government: a new service agenda
http://www.agimo.gov.au/publications/2006/march/introduction_to_responsive_government

Consistent user experience
http://www.agimo.gov.au/branding/cue

Consistent user experience: common navigation elements and legal statements
http://www.agimo.gov.au/branding/cue/navigation

Consistent user experience: page structure and accessibility
http://www.agimo.gov.au/branding/cue/structure

CUE: branding

CUE: branding

CUE: utility navigation

CUE: utility navigation

CUE: legal statements

CUE: legal statements

Australian Government links

Guidelines for Commonwealth information published in electronic formats version 1.1 (January 2000) state that home pages must have a

These guidelines have been superseded, however

Guidelines for Commonwealth information published in electronic formats version 1.1 (January 2000)
http://www.agimo.gov.au/information/publishing/formats

Traffic to australia.gov.au

% of total November downstream traffic
gov 38.0
apsc 10.2
accesscard 5.0
connectedwater 4.2
humanservices 3.1
agimo 2.4
travelsmart 2.3
nwc 2.1
dpmc 1.8
Overall average of 0.8% of all downstream traffic

Traffic from australia.gov.au

% of total November upstream traffic
movingintowork 28.9
accesscard 14.2
tga 9.0
dest 6.4
australianapprenticeships 4.8
environment 4.6
directory 4.2
pm 3.5
wea 3.3
Overall average of 1.1% of all upstream traffic

Search engine traffic

November % of upstream traffic All search Google
asada 54.0 27.5
nationalcapital 54.0 52.8
gcu 53.4 35.1
anbg 50.6 45.2
anao 48.5 42.3
aph 48.0 43.2
accc 47.8 41.7
apsc 47.4 42.1
Overall average of all upstream traffic 33.0 28.1
7% of total traffic went downstream to search engines

Size of web sites

Size of web sites

HTML files

HTML files (% of web site)
environment 100   travelsmart 23
community 99   peo 23
industry 95   crimtrac 22
pm 94   accesscard 21
accc 93   gov 20
smos 92   greenvehicleguide 20
australia 92   mincos 18
publications 92   crimecommission 12
aic 92   harbourtrust 10
Overall average 55%

PDF and Doc files

PDF files (% of web site)   Doc files (% of web site)
casa 83   daff 16
crimecommission 69   hreoc 11
ephc 59   orer 10
mincos 54   crimecommission 10
afma 52   wea 7
apvma 46   dcita 7
aph 45   ag 6
nrm 45   dotars 6
customs 44   communitywatergrants 5
Overall averages 18     1

Annual reports and budget statements

Annual reports and budget statements

Images

Home page DTD

Home page DTD

Valid home page HTML/XHTML

Valid home page HTML/XHTML

Most home page HTML errors

Number of errors 2006 2005
dotars 203 8
daff 144 200
ato 125 na
crimtrac 120 na
dcita 113 117
dest 96 114
asic 94 na
nsif 94 na
gbrmpa 92 53
community 81 na
Audit of 89 Australian Government home pages, 4-10 December 2005

Deprecated home page HTML

URL 2006 2005
defence (47% of all deprecated errors) 160 40
asic 55 na
nsif 28 na
crimecommission 18 na
chah 15 11
harbourtrust 10 9
jobsearch 8 8
mincos 6 6
ato 6 na
25% of home pages had deprecated HTML (mostly font tags)
Audit of 89 Australian Government home pages, 4-10 December 2005

Home page CSS

Home page accessibility

Home page accessibility

Inaccessible WAI A home pages

Page weight

Home page weight

Links

TextTrust Pro spell checking

Commonly misspelt words

Australia 404
Business 399
Information 388
Accommodations 348
Government 315
Activity 292
Management 287
Administration 231
Identify 231
Available 207
Commission 206
Committee 175

Least spelling mistakes

Average number of web pages per one spelling mistake
accesscard 0
australia 0
crimecommission 0
nsif 0
publications 0
smos 0
citizenship 124
e-strategyguide 97
directory 89

Most spelling mistakes

Average number of web pages per one spelling mistake
nathers 2
harbourtrust 3
ahc 4
amsa 4
ipaustralia 5
mdbc 5
communitywatergrants 6
greenhouse 6
dotars 6

Maxamine visitor rating

Maxamine visitor rating

Best visitor experience rating (%)

Web site visitor experience rating (%)
orer 100
nathers 99
waterrating 97
australia 97
movingintowork 96
e-strategyguide 96
travelsmart 95
greenhouse 95
publications 95

Hitwise relative web site rankings

Hitwise monitors the behaviour of three million Australian Internet users

Highest ranked web sites

November 2006 visits Aust web sites National gov web sites
bom 8 1
ato 73 2
jobsearch 74 3
centrelink 86 4
medicareaustralia 178 5
immi 210 7
deh 396 9
asic 416 7
health 418 10
nla 467 12

Lowest ranked web sites

November 2006 visits National gov web sites
connected 381
tenders 391
connectedwater 411
mincos 439
gcu 450
wea 459
e-strategyguide 460
smos 460
nathers 465
nsif 557

Web site visit duration

Web site visit duration

Longest and shortest visits

November 2006 average visit duration (minutes)
bom 24.40   napswq 1.55
medicareaustralia 24.15   gov 1.52
dewr 13.53   gcu 1.51
immi 12.32   publications 1.50
directory 12.07   oilrecycling 1.49
abs 11.42   ahc 1.45
naa 11.37   wea 1.34
jobsearch 10.42   smos 1.23
ipaustralia 10.35   environment 1.17
ato 9.44   connected 1.03

Summary: major issues

Summary: poor performance

Reports

Questions

Prizes

And the winner is ....

Notes